N.C. Sen. Harry Brown of Jacksonville is the main sponsor of a bill sought by the outdoor advertising industry that would ease restrictions on billboards and make state law trump any local ordinances that govern them. That's not a very popular idea with at least one official in his hometown. "I
don't like any proposal that removes from local government the right to regulate land use standards within their jurisdiction," says Jacksonville City Manager Richard
Woodruff. The N.C. League of
Municipalities, Association of County Commissioners and many other local officials oppose Brown's bill, in large part because it would override local regulations such as Jacksonville's sign ordinance, Durham's billboard ban and Charlotte's tree ordinance.
Jacksonville's ordinance, for example, says "because of their sheer size, proximity to buildings and potential to storm damage, these signs can be aesthetically undesirable, create traffic hazards and present dangers to adjoining properties."
The bill, now in the Senate Transportation Committee, also would allow advertisers to replace
existing signs with digital ones and increase the area from which trees and other shrubs could be cleared around the signs.
Woodruff, a former planner, says the measure also "would create a system of regulatory ripples that could substantially affect the look and feel of your community."