New RNC ads target Hagan

The Republican National Committee today becomes the latest group to blast Democratic U.S. Sen. Kay Hagan over the Affordable Care Act.

The RNC launches radio ads in North Carolina and other congressional battlegrounds today accusing Hagan and other Democratic lawmakers of assuring voters they could keep their current health plans under the law known as Obamacare.

"They lied," an announcer says in the ad.

In a statement, RNC Chairman Reince Priebus said, "These Democrats repeated the lie that people could keep their healthcare plans under ObamaCare. Cancelled plans and increased premiums prove they cannot be trusted to keep their promises.”

The radio ads are airing in Asheville, Charlotte, Raleigh and the Greensboro/Winston-Salem market in addition to the one in Grenville/Spartanburg South Carolina.

Similar ads are being run in the home states of seven other senators and four members of the House.

A GOP official declined to say how much the party is spending.

Rock Hill Republican co-chairs 'autopsy'

GOP national chairman Reince Priebus unveiled what he called a party  "autopsy" Monday, a report that presented a candid view of the party's problems and challenges.

Interviews and polls of more than 40,000 Americans provided some sobering feedback. "Asked to describe Republicans," the report said, "they said that the Party is 'scary,' 'narrow-minded,' and 'out of touch' and that we were a Party of 'stuffy old men.'"

The report was the result of the party's "Growth and Opportunity Project." Among the co-chairs: Rock Hill's Glenn McCall, the York County GOP chairman and a former Charlotte banker.

"Personally I did not understand how messaging and tone really mattered, especially to people in ethnic communities," he told me. One example: the issue of immigration, and Mitt Romney's call for "self-deportation" of undocumented immigrants.

"Even the Asian community said our tone and the way we addressed the issue really turned off a lot of their folks because we were not compassionate and caring," McCall said.

 McCall said he's doesn't think the report won't lay on a shelf like so many others. Priebus has already committed $10 million on staff who can help appeal to appeal to young and minority voters.

"I'm confident that this will be a long-term significant commitment on the RNC's part," he said. "We have no other choice. This election has changed the paradigm, with minorities by 2050 really becoming the majority in our country. We have to start somewhere.”